Wayfinding & Signage Design

Architecture-led.
Brand and culture, carried through space.

Wayfinding and signage design shaped through hierarchy, materials, and placement, so the system feels native to the architecture and intuitive in use



Wayfinding and signage as storytelling

Guidance with a character

Good wayfinding helps people move. Great wayfinding also tells you where you are. Sentiform designs systems where hierarchy and usability meet typography, materials, and brand character, so navigation feels effortless and the place feels more itself from first install to future change.

Close up on a directional brand theme wayfinding sign at Contentful.
Brand-inspired directional sign enwraps the column in UP42 office

Scope Snapshot

What we deliver

Wayfinding principles, hierarchy, and decision points

Sign families, locations, and key applications

Build ready documentation, schedules, and specs

Naming logic and room taxonomy that scales

Material direction and finish alignment with interiors

Fabrication coordination and site support as needed

Why Sentiform?

Designed to guide and engage

Clear navigation, thoughtful materiality, and brand forward craft, brought together into a system that feels effortless in use and right in the space.

Architecture first

Wayfinding that respects lines, materials, and rhythm, so signs feel placed with the building, not pasted onto it.

Legibility with character

Hierarchy, typography, and contrast tuned for real use, while still carrying the tone of the brand.

Materials that speak

Finish and fabrication choices that add texture and depth, aligned with interiors and built to last.

Build-ready, end to end

Clear packages and documentation, supported by trusted partners for fabrication and installation across locations.

Detail on the modular directional wayfinding sign with glass graphics in the background at Autodoc HQ in Berlin.

reference case study

Autodoc HQ

Heart and hands, built into place.
Modular wayfinding and graphics for Europe’s leading online car parts marketplace.

Close up on a meeting room wayfinding sign at UP42 office in Berlin

reference case study

UP42

From orbit to office.
Wayfinding and environmental graphics for a geospatial platform turning satellite data into real-world insight.

reference case study

Contentful Berlin

Content flow, made tangible. Wayfinding and environmental graphics translating a modular brand into space.

Hallway at Contentful Berlin with a directional sign on the wall and elevated wall pictograms for tea kitchen and printer.

Get In Touch

Make wayfinding belong to the place

A system shaped by architecture, refined in material and typography, and carried across the space with brand and culture built in. Wayfinding and signage design that belongs to the place