Blacklane HQ Heritage Wall / Company timeline
Driving heritage forward
A heritage wall timeline that turns Blacklane’s story into a welcome-area landmark.
space
Welcome Area / Workplace
client industry
Global Mobility, Chauffeured Transportation, Travel & Hospitality
Location
Berlin, Germany
Sentiform Deliverables
Spatial Branding, Signature Installation, Office & Workplace Branding
Year Completed
2025
Project Photography
Jason Harrell, Blacklane, Sentiform
Project Overview
Premium travel, designed end to end
Blacklane offers premium chauffeured rides in cities around the world—connecting people to places with a focus on style, sustainability, and comfort
Timeline as heritage
Capturing Milestones, Celebrating Growth
The Blacklane timeline installation makes company history tangible, highlighting defining moments and major achievements. This curated visual narrative reinforces the company’s legacy, serving as an inspiring and engaging touchpoint for employees and visitors alike.
DESIGN CONCEPT
Following the journey through space and time
Inspired by metropolitan street maps, the timeline design blends industrial materials with a dynamic LED path. Shiny black finishes and ribbed red glass subtly echo the language of mobility. The result is a vibrant representation of Blacklane’s journey forward, visually narrating its past while pointing to what’s next.
Functionality
Making moments of pride tangible
Beyond a visual timeline, the installation invites exploration through layered storytelling. Year markers and imagery are paired with shelves displaying awards and memorabilia—turning milestones into tactile moments of pride and sparking curiosity among employees and guests.
Impact
Built to Tell. Designed to Move.
The moment you step inside, the timeline sets the tone—confident, present, unmistakably Blacklane. Sculptural and architectural, it anchors the reception area with striking presence and invites immediate engagement. More than a backdrop, it embodies Blacklane’s journey at full scale, shaping the atmosphere for the entire workplace experience.
Get In Touch
Bring the place to life.
A few well-placed touchpoints can change how a space is used and how it is remembered.