Planet
Exploration, given a place to land.
Brand experience, wayfinding design, and spatial design for Planet Explore.
client industry
Aerospace, Earth Observation, Geospatial Analytics
Location
San Francisco, CA
Sentiform Deliverables
Wayfinding Design, Signage, Spatial Branding, Signature Installations, Brand Experience, Environmental Graphics
Project Photography
Planet Labs, Sentiform
Project Overview
Turning geospatial into spatial experience
Planet turns satellite imagery into insight people can act on. Planet Explore brought that mission to the real world through live events. We partnered with Planet on conference branding and brand experience design, developing a cohesive visual system and event wayfinding that carried across every touchpoint, from signage and stage moments to templates for screens, content, and comms.
A brand in space
Conference branding that sets the stage
Explore 2019 established the tone: confident, curious, and built for momentum. We developed a visual identity that could flex across spaces and formats, then translated it into real-world applications that guided people and made the brand feel present. The result was a system that helped attendees navigate, orient, and connect, while the look and feel stayed unmistakably Planet.
A system for screens
When the experience went digital
In 2020, Explore moved online. The job stayed the same: keep the experience legible and the brand coherent. We adapted the identity into a clean, highly usable toolkit for screens and sessions, so the event still felt like a place people could move through, even when they were not in the same room.
Consistency at scale
One system across formats
By 2021, Explore became hybrid. We refined the identity so it held together across on-site moments and digital touchpoints, with consistent hierarchy, clear navigation cues, and a visual language that could scale from big gestures to small details. The goal was simple: wherever you joined from, it still felt like Planet Explore.
Outcome
A conference that carries the brand
Across multiple editions, Planet Explore grew into a recognizable platform for conversation and connection. Our role was to keep the brand experience coherent, usable, and distinctive, so the event worked as an experience first and a visual system second. The kind of foundation you can build on, year after year.
Get In Touch
Turn the brand into experience.
Event identity, environmental graphics, and wayfinding that make an experience feel coherent, on site and on screen.